Search engine optimization is something that you need to do, especially if you want your Internet Marketing business to be a success. If you want to be found online, specifically by people using a search engine like Google, proper search engine optimization must be conducted on your site. Getting it right is imperative. There are oodles of articles out there that will teach you techniques for improving your Houston SEO efforts. This article will, conversely, teach you what not to do instead.
Once you understand what to avoid (which this article will show you), you will be able to divert your attention and time to more productive and profitable things.
If you can, always get free traffic to your website. Never pay for traffic out of pocket. One of the worst things you can do is make the Google spiders believe that you are using a “black hat” technique to drive traffic to your website. You could face a permanent de-listing of your websites by Google if you do this. Don’t do anything to cause this to occur. So if you do just a little bit of work, you can avoid spending money in this area and get the traffic for free. Anyone that pays for traffic knows how much that costs – too much! So if you can build links to your site, and get organic traffic, this will save you a lot of cash. You also see increased rankings in Google which is good.
Did you check your “neighborhood” out? It’s the same concept as looking at a real neighborhood, the one that you were going to buy a house in – you checked the neighborhood out before you moved. Right? You have to know what’s around you. The Internet is exactly the same.
Using an IP Checker, you can see what other IP addresses are in your digital neighborhood. The spiders are typically limited to certain areas of the web, all pre-determined by Google – if your IP is there, you won’t get indexed! Sometimes spammers will have part of your IP address. This is something you also want to avoid.
Everybody in IM has a grasp about backlinks, and you have to learn more about that, too. Search engines look for a lot of things, so you have to be sure you are following all the rules. Outbound links are just as important to the spiders as inbound links. You will not always want to do reciprocal linking, and it is best to avoid doing that exclusively. What you want to avoid is having a huge number of outbound links on your site. Anyone that does search engine optimization at first will find it difficult at best. Mistakes are going to be made, even if you have a lot of experience with doing SEO. In this article, you have only read about a few common ones. You’ll learn, as you go along, that there are plenty of others to be made. This is why you need to pay attention and apply the hints we’ve talked about in this article.